BRINGING OUR CREATIVE PLATFORM TO LIFE
“THE GENERATION OF ACHIEVERS”
We bring our creative platform to life through captivating storytelling, “The Generation of Achievers,” with the brand capsule of “Every journey has a destination,” we showcase the journey of a young achiever.
We have captured the beautiful landscape, the road infrastructures, and the rough & rocky tracks. Being a reliable journey partner GTR Tyre makes the experience on the road safe while adding the pleasure of a smooth drive throughout the journey.
That’s how GTR empowers young achievers in every journey to reach their ultimate destinations and enables them to achieve their goals and dreams.
BCN worked closely with our network companies and strategic alliance partners to bring this platform to life, tailoring it to the needs of each communications platform and mediums.
ACHIEVING THE UNACHIEVED
Our global and regional teams, under the leadership of our creative leader, strategic culture branding narrator & filmmaker, Ehmer Kirmani, who always believed in achieving the unachieved through passion, creativity, and teamwork, worked on this exciting project.
Our Marcom Network team worked closely with the client’s management & marketing team, consultants and strategic alliance partners on the Rebirth of the 55-year-old iconic global brand General Tyre into GTR.