This is my first experience of Film Direction for shariah compliance advertising, agency & client did great job once it come to storytelling of achiever kid who narrates his story of success & reveal the secret that how Mother’s love & Young’s Chicken Spread had played role in his achievements.
This is also the first time Young’s Foods going on TV with thematic commercial and the biggest challenge that how to film the storytelling of achiever kid considering shariah compliance advertising where faces can’t be shown and no music or jingle can be used in the background, so the effectiveness of TV commercial with out these elements and specially once it come to create wow factor of amazing food preparation shot without music, the big question everyone has in the mind…would it attract the audience on the screen.
And here come our role, having the expertise & experience of directing & producing captivating stories with inspiring imagery for world’s leading brands, we know exactly it’s become a captivating storytelling that need to be developed and told in very effective way beside creating inspiring imagery to be craft around the achiever’s kid life style and once it come to table top food directions, being the food lovers we know the art how to produced storytelling of tasty food and give brand a flavor that one can almost taste through screen.