Another milestone project i did as imagery producer where i have involved in each & every step to translate this powerful storytelling into exciting brand story though magic of film.

Completely revamping the imagery of HILAL FRESH UP “LIFE MEIN FRESHNESS AANAY DO”, by introducing the Culture of Freshness featuring Film & TV Star MEHWISH HAYAAT & Dance Queen Performing Group beside other leading models.

Overall theme was built up on innovative stomp music first time introduced in Pakistan, college’s ‘Fresh & Hip” crowd and dance whilst water was used to build up the visual identity of the splash which unleashes freshness when chewing Fresh Up in the target’s audiences.

Capturing the amazing performance of Mehwish Hayaat & Dance Group, her charms & expressions through out all sequence and how Mehwish turn the boring moments of campus into a lively moment by introducing the culture of Freshness through the perfect endorsement of Fresh Up.

PRODUCTION DESIGN
I have personally lead the production design considering the overall scope of the project where almost more than 150 talents were engaged to perform in the commercial with leading Film & TV Star Mehwish Hayaat, working for days & nights for almost a week time along with my multicultural film production team from art & props, styling, wardrobe, maker overs, art direction for various set ups & ambience creation in the campus, muscle cars, stunt team, DJ & music system, stomp music group performance & get ups and specially working with SFX & VFX team to create fountain & water splashes during the shoot.

VFX & SFX
Engaged our strategic alliance partner DM, Thailand to worked on VFX & Post Productions, which one of the best VFX & Animation House in Asia, working on world’s best brands and feature films and considering the overall execution & treatment of the film, I know DM do the magic and they did.

SOUND DESIGN
This was the first time, we experimenting with Stomp Music in Pakistan, so i get it done from international sound designer Vikram Singh to compose the exciting sound track, while get the vocal done by famous singer Akasa Singh and it’s turn out to be one of the best jingle composed by Vikram Singh for us.

CHOREOGRAPHY & DANCE REHEARSAL
A week rehearsal in Thailand with Film Star Mehwish Hayaar, Leena Jumani, Farah Hussian, Sarang, Neeraj, Pooja Bisht & Dance Group Bangkok has been done on specially design choreographic dance & steps gave us flawless execution once it come to shooting days.

Great teamwork & special thanks to entire film productions team, who really put their heart & soul with me to produce inspiring imagery of Fresh Up.